OUR STORY

 

How we started

 

Our passion for iti Aroha started when a local business who was offering similar services closed down. Having experienced the convenience of renting baby clothes for a fast growing tiny person on a budget, we felt passionate to continue this opportunity for others. 

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We are well aware of the outfits that only fit for a week or two (much like waiting for that avocado to ripen).

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Our vision is to support family's in clothing their little humans in safe, affordable good quality clothes. Whilst also supporting the future of these tiny humans, by reducing the amount of waste.